UI/UX Design and research
Project
UI / UX For TikTok boost
Summary
Designing a Seamless TikTok Boosting Process for Meltwater’s Social Media Management Platform
Responsibilities
UX UI Design
Art Direction
Overview
Meltwater is a global leader in media monitoring and social media management solutions, helping businesses harness insights from news and social media to inform decision-making. With the rise of TikTok as a dominant platform for brand engagement, Meltwater recognized the need to integrate TikTok boosting into its social media management suite. This would allow users to amplify their content, increase reach, and engage with a broader audience directly from the Meltwater platform.
In 2023, Meltwater partnered with us to design a seamless TikTok boosting process that would empower users to easily promote their TikTok content. Our challenge was to create a user-friendly, intuitive workflow that integrated TikTok boosting while maintaining the streamlined experience Meltwater’s customers expect.
Client: Meltwater
Project: TikTok Boosting Process Design
Sector: Social Media Management, SaaS
Date: 2023
The Challenge
As TikTok’s popularity continued to grow, Meltwater’s customers needed a solution to manage and boost their TikTok content within the Meltwater platform. However, designing a TikTok boosting workflow posed several challenges:
The key challenges included:
Complex Ad Requirements: TikTok’s ad boosting options come with a range of settings, including audience targeting, budget allocation, and duration. Meltwater needed to simplify these options for users unfamiliar with TikTok’s ad platform.
Maintaining a Consistent User Experience: Meltwater’s existing social media tools prioritize ease of use and efficiency. Integrating TikTok boosting had to fit seamlessly within the platform without disrupting the overall user experience.
Data and Performance Insights: Meltwater customers expect actionable insights. The TikTok boosting process needed to include performance tracking and analytics to help users optimize their campaigns.
Compliance and Ad Approval: TikTok has strict guidelines for ad content, and the boosting process had to account for compliance checks and approvals while keeping users informed.
The Solution
We designed a comprehensive TikTok boosting workflow that allows Meltwater users to promote their TikTok content seamlessly. By focusing on simplicity, automation, and actionable insights, we ensured the process would be both effective and easy to use.
The solution featured:
Intuitive Boosting Workflow
We created a step-by-step TikTok boosting process that guides users through campaign setup, from selecting content to setting budgets and targeting. The design focused on minimizing user effort while offering flexibility for advanced customization.
Content Selection: Users can easily select TikTok videos from their Meltwater content library. Thumbnails and video previews help users quickly identify the right content to boost.
Goal-Based Campaign Setup: Users are prompted to select campaign goals (e.g., reach, engagement, website visits), which automatically tailor the recommended settings, simplifying the decision-making process.
Quick or Advanced Options: We designed both a “Quick Boost” option for users who prefer preset recommendations and an “Advanced Boost” option for those who want more control over targeting, budget, and duration.
Audience Targeting and Customization
Targeting is key to effective boosting, so we designed a streamlined interface that allows users to define their audience without being overwhelmed by complex settings.
Smart Recommendations: The system provides AI-driven audience suggestions based on TikTok trends, previous campaign performance, and user data.
Custom Targeting: Users can specify demographic filters such as age, gender, location, and interests. A visual “audience summary” updates in real-time, showing the estimated reach based on selected criteria.
Budget and Schedule Optimization
To help users optimize their budgets and schedules, we designed an intuitive interface that offers flexibility while guiding users toward best practices.
Dynamic Budget Slider: A slider tool allows users to set their budget, with instant feedback on expected reach and engagement based on TikTok’s algorithms.
Scheduling Flexibility: Users can choose to run campaigns immediately or schedule them for a future date. The system provides recommendations for optimal posting times based on Meltwater’s social insights.
Compliance and Approval Transparency
Given TikTok’s strict ad guidelines, we incorporated compliance checks into the boosting workflow to ensure a smooth approval process.
Pre-Boost Checks: Before submitting a campaign, the system runs an automated compliance check to flag potential issues with TikTok’s ad policies.
Approval Notifications: Users receive real-time updates on the status of their boosted content, including notifications for approval, rejection, or required edits.
Real-Time Performance Tracking and Insights
To maximize the value of TikTok boosting, we integrated performance tracking and analytics into the workflow. Users can monitor their campaigns and make data-driven decisions.
Dashboard Integration: The TikTok boosting dashboard provides an at-a-glance view of campaign performance, including metrics like reach, engagement, clicks, and ROI.
Customizable Reports: Users can generate detailed reports that include visualizations of key metrics and insights, making it easy to assess campaign success and share results with stakeholders.
Optimization Suggestions: The system provides actionable recommendations for improving future campaigns, based on performance data and Meltwater’s social media intelligence.
The Results
The new TikTok boosting process transformed the way Meltwater’s customers promote their TikTok content, delivering significant improvements in user experience, efficiency, and campaign success.
Key results included:
Increased User Adoption: The intuitive design and step-by-step guidance led to a 40% increase in TikTok boosting adoption among Meltwater users within the first three months of launch.
Higher Campaign Success Rates: Users reported a 30% increase in engagement and reach for their TikTok campaigns, thanks to smart recommendations and audience targeting tools.
Improved Efficiency: The “Quick Boost” option reduced the time needed to set up campaigns by 50%, allowing users to focus on content strategy rather than technical setup.
Positive User Feedback: Feedback from Meltwater customers highlighted the simplicity and effectiveness of the new TikTok boosting process, with many praising the seamless integration and actionable insights.
Conclusion
By designing a seamless TikTok boosting process from the ground up, we helped Meltwater enhance its social media management platform and empower users to amplify their TikTok content with ease. The new workflow not only simplifies campaign setup but also provides users with the tools and insights they need to succeed on one of the world’s fastest-growing social platforms.
This project solidified Meltwater’s position as a leader in social media management, offering innovative solutions that keep pace with evolving digital trends and user needs.
Credits
Design
Eduardo Calvo – Designer and Art Director
Team
Meltwater – Creative Direction
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